We were invited by the agency of Finlandia vodka – Next DC – to curate a pop-up museum, inspired by the brand’s campaign 1000 years of wisdom. Our work included contribution to the development of the concept, selection of the Bulgarian designers, whose items were part of the discovery boxes, the designer to arrange the “paper music” wall and being part of the communication of the campaign.
More than 2300 people visited the museum in just a week.
The average time spent on the museum card micro-site was 4 minutes and 10 seconds.
The campaign was featured on two national televisions, three national radio stations and in more than 35 online and offline media.
The total PR value was 127 500 BGN with 0 BGN spent.
Read more about the exhibition here.