The people behind the new platform for connecting designers and clients – Designship Guide – are Andrean from Poststudio (specializing in graphic design) and the project manager Bilyana, whom you already know from the Let’s Play Culture platform.

What’s the story behind designshipguide?

When talking to some of our national colleagues lately, the topic that immediately comes up is the idea that digital technologies have really changed the environment we work in as design studios, agencies, or freelance practice. There is a palpable weakening in the designer-client relationship, which raises the question of whether our business model is a stable and competitive one. There are numerous online platforms that offer logo designs for $100. Clients do not realize that this is only a temporary solution, which could lead to problems in the general visual communication afterwards.

Also there are a lot of platforms that provide freelancers with the opportunity to work with clients from different cultures and nations. In projects of a larger scale, when freelancers work in teams comprised of designers with different professional background, they often cannot work together, since they do not have established a uniform routine. Such is the case when we recruit foreign interns. In order for us to integrate and work more efficiently together, the first thing we do is to introduce them to our working practices. Then, everything starts to run smoothly.

We got acquainted with the strategic management of Business Model Canvas, which was very helpful andalso inspired us to systematize the methods weve been using in similar models of visualization so that we work more efficiently with our clients, too.

The feedback they gave us was a positive one – they told us they like our model because it is transparent and predictable in collaborative terms. We decided to share what we’ve been exploring and then created so that it help many designers and clients to improve their working practices.

From they can download for free a copy of the manual that gives a description of the basic design process, detailed instructions of setting a task and the way to extract key words, which define the basic characteristics of the product or the service for which the design has been commissioned.

We believe that Designship Guide would be useful because design in general is a part of our everyday life and the better the design is, the more benefit for people, both entrepreneurs and society as a whole.  

How did you come up with the name and what does it stand for?

Designship is a wordplay – a blending of the word design with relationship, friendship, and partnership, since this is how we see the design process itself – a collaboration between designer and a client, who work as a team. There are a lot of people, playing different roles in the design process, especially in bigger project commissions. The parties involved in making decisions on the part of the client are more, while the team developing the design has a different expertise and complex structure.

It is very important that each of us know their part, that is, where and how the client could and should help the process and when to leave the designer work by himself oh the creative idea. The designer, on the other hand, should know how to argument his creative decisions and set the discussion of important issues with the client in order. We hope that what we offer as a know how would lead to the building of greater trust between the two parties and an increase in the quality of the final product/service. 

Studio Komplekt is part of the Creative team of the seventh edition of the international festival of design and visual culture One Design Week. It is organized by the culture platform Edno. The interview is taken for and here you can read its full version. 


The article is part of Studio Komplekt’s column in the weekly supplement of Capital newspaper – LIGHT. The full text can be read here (8 May 2015)


Design for Europe is a three-year European Commission funded programme that aims to boost the use of design in both the public and private sectors as a means to drive innovation – and ultimately stimulate economic growth and job creation.

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