After more than two years of working on a concept with a focus on design, where diverse teams combine skills, professional experience and dreams, we are happy and proud to share that it is already a fact. A few days ago, we opened Generator – center for design, innovation, culture and creativity in Sofia, located on 300 square meters on the top floor of the Vitosha factory in central Sofia.

The space will offer self-initiated projects and carefully curated program, it will be a field of experiments and collaborations, hosting a library, a café, offering office surfing or renting. Everyone is welcome to come up with an idea or just visit us. From September – we will have fixed working hours and a working web site (fingers crossed). Until then – you can follow us on Facebook or Instagram.


<photos: Under The Line>

The beginning: Motivated by the desire to expand our work and contribute more fully to the relationship between the creative industry and the business and public sector, we, Studio Komplekt, Creative Shower, Martin Zaimov and Ioanna Mitova (metta) joined forces in this partnership to have a stronger impact and realise some of our wildest professional dreams.

The place: In place of a former tailoring workshop, architect Iva Platikanova managed to create an interior that is comfortably adaptable to the needs of the program and flexible to the requirements of future visitors. The team of SKLADA (bar and the space around it), DontDIY (desks), Cactus Lab (green area), Artelie (exhibition details), and others, contributed to the process. We are hosting Design Bookery, which will continue to develop and enrich with new editions and magazines thanks to our mutual efforts with Next DC. We are proud that even before the start, IKEA trusted and supported the furnishing of the space, and we are already working on collaborative initiatives to reveal more from the lab and the “behind-the-scenes” processes of the largest furniture maker (studies, collaborations, experiments, environment, health, new materials, social, etc.). The ecosystem of the Vitosha factory – from our neighbours (White Place Studio, Harmonica, Puzl) to all new ones – is a serious argument for our positioning here.

Design as the guiding light: Generator is a field for meaningful experiments and new adventures. The design and its applications to solve different challenges is leading in shaping the program, developing projects and planning our collaborations. Generator is open to like-minded people, to open discussions and expand views on the world, and turn one form of energy, ability or talent into another, be it practical or inspiring one.

Before the summer vacations: We are launching with some seriously engaging and good quality program. Check it below:



Know-How/ Show-How Podium – The building as a material

2 – 2:30 p.m. / Welcome coffee and registration
2:30 p.m.- Official opening and Introduction by the moderators – Adriana Andreeva and Boyana Gyaurova (Studio Komplekt)
2:45 p.m.- “Material resource efficiency in construction” / Dr. Rumyana Zaharieva, Associate Professor at UACEG, Sofia
3:30 p.m.- “Fail” / Georgi Manassiev (BG) and Els Woldhek (NL) Studio ODD MATTER, Amsterdam
4:15 p.m.- “Earth construction: Materials, techniques and building maintenance”/Varvara Valtchanova, architect Zemnostroitelstvo
5 p.m. – coffee break
5:30 p.m. – “Тhe emergence of form“/ Maria Blaisse (NL), research and education in textiles and flexible design Maria Blaisse, (NL)
6:15 p.m.- “Slow research: particle and universe” / Carolyn F. Strauss (USA/NL), curator and educator Slow Research Lab
7 p.m – / Creative discussion with all participants




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Daniel Charny is our first guest speaker in the public series of meetings with respected design innovators from around the world called DESIGN IS and inaugurated by Generator.

The format reveals the various aspects of the discipline and how it supports a better quality of life. Through lectures, exhibitions and workshops, both professional and general public have the opportunity to learn more about important stages of historical evolvement of the discipline, its remarkable revolutionaries, contemporary implementations, bold and imaginative experiments, ethical and sustainable trends, upcoming innovations and more. The format DESIGN IS encourages the creative process and the development of a more meaningful future that we all want to be a part of.

* Supported by the platform PROTOTYPE – developed and hosted by Societe Generale Expressbank Bulgaria.


WATER CULTURE: RESOURCES is a long-term initiative by Generator for deconstruction and research of important natural resources of the city. WATER CULTURE is the first project on the topic, which aims to inform and provide solutions for a fuller and more conscious use of the mineral springs in Sofia. How can these springs be used, why a large part of them spill into the canal and remain unused, where they are at all, who is responsible for them, what their potential is for balneology and tourism. These will be part of the questions we will ask during WATER CULTURE. We will look at the plausible answers together. The project is divided into several parts and the first one is DECONSTRUCTION “WATER” (information event) on Thursday, 20.07.2017 from 17.30 to 20.30. More info тук.

Тhe new museum

There are international standards how to develop art institutions in order to attract broader public. There are also local specifics that need to be taken into account. The intersection between these two positions might be a successful formula for a vital and perspective museum, gallery or art center. Go small! Big institutions are remnants of the past.”

Maria Vassileva (curator)

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The above words come as a reaction to a most prolific and interesting discussion organised on the occasion of the visit of Pedro Gadanho in Sofia, where he delivered a lecture on the new role of the museum and the challenges it faces in terms of programming, education, audience and marketing and communication. Тhe meeting with local culture activists happened as a leisure breakfast lead by us, Studio Komplekt.

Pedro Gadanho is an architect, curator and writer. For four years he was a curator in the Department of Architecture and Design in MoMA, before quitting the job and becoming the first director of the Museum of Art, Architecture and Technology  in Lisbon, Portugal – MAAT. He aims to turn the museum into a place with a unique space for exhibitions and collaborations, events, educational programs and other diverse activities.

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We were most honoured to meet Pedro Gadanho in person and listen to his insightful stories. Through his personal experience he touched upon such pertinent and interesting topics as grabbing opportunities in the independent cultural sector, starting an ambitious new museum and turning it into more than an exhibition space and keeping the audience coming through strong and interactive content but also through a landmark architecture point in the city.

The discussion turned out to be a dynamic and engaging one also due to the participation of such bright minds like: Architect Aneta Vassileva (WhAT Association), Architect Angel Zahariev (Grupa Grad), Velislava Popova (editor in chief, DNEVNIK daily), Vessela Gertcheva (Program and exhibitions director, Muzeiko), Architect Ina Vulkanova, Kalina Zhuleva (clinical psychologist and design thinking lecturer, Generator), Architect Mariana Sarbova, Maria Vassileva (curator), Sevdelina Voynova (program director, Sofia Development Association), Zornitsa Mitkova (public relations).

Content: Adriana Andreeva and Boiana Gjaurova, Studio Komplekt (journalists, curators, cultural managers)

Organization: Zornitsa Mitkova (public relations) 

Photography and Editing: Ilian Ruzhin

Sound design and mixing: Yordan Markov

Music: BenSound

Special thanks to: architect Ina Vulkanova, the Embassy of Portugal in Bulgaria and Instituto Camões Sofia

The podcast is available –> here.